# Acceliance Brand Styling

## Overview


**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Acceliance brand, visual formatting, visual design

## Brand Guidelines

### Colors

**URL:**
- https://www.color-hex.com/color/0097b6

**Main Colors:**

- Dark: `#0097b6` - Primary text and dark backgrounds
- Light: `#cceaf0` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Purple: `#b60097` - Primary accent
- Green: `#97b600` - Secondary accent
- Blue: `#003cb6` - Tertiary accent
- Light Blue: `#00b67a` - Quaternary accent
- Red: `#b61f00` - Quinary accent

### Typography

- **Headings**: Poppins
- **Body Text**: Lora
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

## Logos

- ![logo-acc-amp-gauche-1200](/logos/logo-acc-amp-gauche-1200.png)
- ![logo-acc-amp-gauche-2400](/logos/logo-acc-amp-gauche-2400.png)
- ![logo-acc-seul-1200](/logos/logo-acc-seul-1200.png)
- ![logo-acc-seul](/logos/logo-acc-seul.svg)

## Favicon
- ![logo-acc-seul-64](/logos/logo-acc-seul-64.png)
- ![logo-acc-seul-32](/logos/logo-acc-seul-32.png)